VIDEO SAMPLES FEATURING ORIGINAL COPY & VIDEO
Instagram Reel (left): 277 likes
Instagram Reel (right): 3.5k views, 123 likes, 3140 accounts reached, 48 sends, 11 comments
Instagram Reel (right): 3.5k views, 123 likes, 3140 accounts reached, 48 sends, 11 comments
Sample posts featuring Original Copy
photography, & Graphics for Purdue food Co






In my time at Purdue Food Co, I:
- Began weekly employee feature social media campaign to showcase the students and faces of Purdue Food Co
- Began weekly free meal giveaways for student engagement and to increase followings
- Created cross-channel posting schedule and coordinated team efforts to collect assets
- Grew our following from less than 100 followers to 2,829 followers in less than a year
- Collaborated with other campus organizations and departments, such as the LGBTQ Center, Latino Cultural Center, and RecWell for event support, student takeovers, and social media collaboration
Sample posts featuring original copy &
photography for Student Life Marketing




In my time at Student Life Marketing for Purdue University, I:
- Photographed events for Vice Provost of Student Life, University Residences, and Dining & Culinary
- Provided support for 2021 Purdue University Housing Website re-launch through Web Content Management System (Cascade) structuring and updates, and supplying photography for webpages
- Assisted with weekly web updates on Housing, Dining & Culinary, Steps to Leaps, and Vice Provost of Student Life websites as well as social media posting for @PurdueStudents and @PurdueMemorialUnion
- Wrote communication plans, content strategy, and social media plans (available upon request)
Purdue Memorial Union 2021-22 Renovation
Tradition meets today. The Purdue Memorial Union's 2021-22 renovation began in 2020 and left students missing the heart of campus, the Student Union. Rather than being excited for the re-opening of the Union, students were frustrated with the closure of the popular spot and the Union's channels were not being utilized to address these concerns.
Student Life Marketing developed a social media campaign plan to:
- Raise awareness of changes to the Union
- Be a reliable resource for updates and Union news
- Increase engagement across platforms
- Increase consistency, frequency, and quality







90-Day Results:
- A 5% increase in new, unique followers
- 486 engagements (483 likes and 3 comments), and 12 saves
- Posts reaching 4,874 unique profiles
Contributions to official accounts
Personal accounts
Intern for Shelby Jane Photography
Additional copywriting, Meta ads, email marketing, and social media samples available upon request.