SAMPLES FEATURING ORIGINAL COPY & DESIGN
In my time at Chicago Children's Museum, I have:
- Managed weekly email newsletter to general audiences (average 48% CTR), including writing copy, testing, audience segmenting and management, creating graphics, and designing
- Managed specialized email communications for various departments, including Fundraising/Development, Strategic Initiatives, and Marketing and Guest Services to a wide range of audiences such as educators, event attendees, donors, corporate partners, and more
- Created various automated journey-based communications, including welcome emails, surveys, applied sales, segmented communications and follow-ups, utilizing features and systems like merge tags, Mailchimp, Omatic, and Zapier
- Integrated ticketing CRM (Blackbaud) with email marketing platform (Mailchimp) using third-party integration software, Omatic, to automatically import, tag, and manage contacts and audiences
PREVIOUS EMAIL MARKETING EXPERIeNCE
- 3+ years of email marketing experience
- Experience with GDPR/CAN-SPAM/CASL requirements, HTML, email design, accessibility, and deliverability
- Experience with CRMs and Customer Data Platforms including Blackbaud and HubSpot
- Creation of email journeys to increase customer LTV and engagement
- Experience delivering emails to various providers including Gmail, Outlook, and Yahoo using a variety of Email Service Providers and Platforms: Constant Contact, Delivra, Mailchimp, and Klaviyo
RESULTS
- 4.6% lead conversion rate for Applied Sales automated email marketing journey
- 15.4% engagement from new members via Active Member automated email marketing journey
- 12.7% click rate from Active Member automated email marketing journey (vs. 2.1% CTR non-profit industry average)
- 15.1% click rate from Membership Renewal automated email marketing journey
- Increase of marketing contact audience by 6.8% in the last 60 days
- 99.6% Year-to-date email delivery rate across campaigns
- 0.2%> Year-to-date email unsubscribe rate across campaigns and audiences
View extensive marketing portfolio below
including copywriting, video & Photography, EXPERIENCE, and RESULTS
Additional samples available upon request.